IP opportunity

IP opportunity statement 

My IP opportunity is the combination of diesel punk and un-manned military vehicles around a 1940's setting

IP justification

I have chosen this IP because Robots as replacements for humans have been very popular in modern culture as proven by movies such as Wall-E. As the progression of technology from wars advanced through time, my research has shown that the weapons used to fight the wars have constantly changed over the generations. From sabres to flintlock pistols, from firearms to tanks, and from tanks to un-manned vehicles and into the future of robots as my research has shown.

The reason this is marketable is the constant media reference to wars, in past, present and horizon, all of my research led to wars as a popular and profitable choice of media, especially WW2. There are countless war based games, let alone games based on WW2 as well as movies and books. Plastic army men are one of the most iconic boys toys as are action men and other war based tanks so a market will always be available for any form of media.

As discussed in my research, dieselpunk also shares a lot of styles with WW2 and shares a lot of similarities with steampunk, an already incredibly popular style and culture. Because steampunk is based on obsolete technology and as my research shows that diesel power is becoming more and more obsolete, so this trend will grow, and so too will the popularity of dieselpunk. The marketability of this "punk" genre is backed up by the massive fan base that dieselpunk and the other punk genres already have as well as all the products and media that go along with them.

The combination of dieselpunk with un-manned Military robots is a very marketable IP, appealing to a wide audience that will only grow more popular as diesel as a fuel becomes more obsolete.

forecast

After looking thoroughly through my research in the past, present and the horizon of the terms; "duelling" and "diesel" I've come to understand how they have changed in popularity over the years and i have made some educated predictions on how they will change in the future.

Diesel

I predict that Diesel's uses will start to die down within the next 10-20 years and maybe even be completely replaced withing the next 50-100 years, This is due to the ever increasing effectiveness of electric engines as well as the cleaner alternative fuels.

I further predict that as the fuel grows more and more redundant, I believe that its sense of nostalgia will grow and so will its popularity in culture and media. This trend is similar to "steampunk" a popular culture that grew as the use of copper and brass became obsolete. (Jrrl, 2011). what is steampunk. I believe "dieselpunk" will follow an incredibly similar trend and that when the fuel is phased out, its popularity will grow as steampunks natural successor. I predict the increase in popularity of dieselpunk will grow over the next 2-5 years and truly boom in the next 20-30 years.

My research in all sections show a very clear trend with diesel showing that it started out as a popular fuel source but has declined over the years and in the future its almost certain that it will decline to the point of being obsolete. (Stong, D, 2008) Does diesel have a future?

"Thanks to high fuel costs, tough-to-meet emissions targets and growing competition for scarce fossil fuel resources, the engine once championed for its efficiency and cost-effectiveness is finished."(Stong, D, 2008) Does diesel have a future?

An example of a dieselpunk train (withfriendship.com 2011)

My diesel research in the present day, as a fuel its been riddled with change and controversy over the years due to the debates of global warming and its adverse affects to acid rain. (Brain, M 2005). How Diesel Engines Work. This boom of controversy sparked the searches and development of renewable fuels such as solar power, wind power and eco friendly fuels such as bio diesel. This "energy race" is a growing trend that has still yet to die down and if anything.

The replacement for diesel? (Vestas 2011)

Dueling

My research into dueling in wars shows a very clear trend of health and safety being on the rise more than anything as the major changing factor. I predict that due to the increase of less lethal weaponry and health and safety, future warfare will replace soldiers with unmanned remote control robots as the trend of health and safety leads to a more "impersonal" form of warfare.

For dueling in competitive sports, the health and safety trend is very similar, with health and safety constantly on the rise. I believe this trend is going to carry on expanding over the next 10-20 years until competitive sports themselves will have little to no physical dangers or contact. as well as The increasing trend of health and safety affecting wars, making them less and less dangerous to the soldiers fighting it.
 (Bonsor, K 2011) the pain beam

The replacement for firearms (Bonsor, K 2011) the pain beam

While looking into the past and present of my research, dueling isn't on the decline, although it has changed and evolved from what it initially was. Traditional duelling was originally pre-arranged combat between two individuals with either pistols or rapiers whereas nowadays traditional dueling can only be really seen as wars themselves or as modern sporting events such as fencing or boxing with a small chance of causing fatal incidents and thus supporting my prediction.

(Jenknis, B, 2004) the last duel in england

The original form of dueling with little to no safety measures (Rosame 2011)

While looking to the horizon of dueling, the biggest change dueling is faced with is safety, rather than causing serious harm to the opponent, I discovered that the arrangements of the duel now have massive safety measures and strict rules such as modern day boxers wear headgear, gloves and gumshields, and on the horizon, this trend is due to increase. (Durham, J, 2010) Boxing dangers and safety. This trend has escalated more and more over the years, introducing heavier safety limits to all competitive sports and thus my prediction that health and safety will steadily increase. 

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Dueling on the Horizon

The most modern interpretation of duelling is sports, rather than just man vs man, most feature a team vs team. In the horizon its fairly clear that duelling as a sport, entertainment and as a game is here to stay and it only grows ever more popular.

One of the biggest and most popular public competitions today is the Olympic games, where representatives from each country compete with one and other to prove that they are the best in the world in their field of expertise.  (Smith S 2011) what are the olymipcs

The London 2012 Olympics logo (going4growth.org.uk 2011)

The upcoming 2012 Olympics are not only an incredibly popular event with over 4 billion people expected to be watching the opening ceremonies. but its also expected to boost the UK's economy massively.

"The Olympic Games are expected to generate £10 billion in revenue for the British economy. Tourists are expected to spend an additional £2.1 billion"  (London council, 2011). Olympics

Popular game characters tied in with a popular event can make a very profitable combination (SEGA 2011) 

Not only is the actual event of the 2012 Olympics popular but the media, merchandise, books, biographies and even games tied with the event will generate even more revenue. Games such as sonic and Mario at the London 2012 Olympics not only clearly features the 2012 logo but also prominently  features the word "LONDON" as its main cover title, something the London council probably urged strongly as good advertising.

The other popular form of modern day duelling as discussed earlier is competitive gaming, an incredibly popular area of media with an ever expanding market. On the horizon, gaming itself is predicted to only increase in profits. (Caron, F 2008) Gaming expected to be a $68 billion business by 2012

Gaming is spreading to all mediums, even phones (Alhadeff E, 2010) 

"Console games will continue to lead the way in terms of sales, with an expected growth of 6.9 percent from $24.9 billion in 2007 to $34.7 billion in 2012. In the US alone, the report predicts an increase at a compound annual rate of 6.3 percent, with sales up to $11.7 billion in 2012 from $8.6 billion in 2007. Following suit, online games will also see massive growth. Online games, which generated $6.6 billion in 2007, will jump to $14.4 billion in 2012."

(Caron, F 2008) Gaming expected to be a $68 billion business by 2012

An upcoming game based on the star wars film features duelling in its more traditional sense, the star wars universe features the traditional swordplay duelling but with a futuristic twist. Star wars: the old republic is a highly anticipated game featuring "lightsabres", futuristic laser swords in which characters duel in personal one on one matches. (Electronic arts (2011) Star wars

Several possible characters for the game (Electronic arts (2011)

More WW2 popularity in upcoming books (Zaloga S, 2012)


While looking for upcoming books tied in with the theme of "dueling" The vast majority of the top results were all WW2 era books or "future weapon" books, this will prove very helpful with my research as it shows that both WW2 and future weapons are popular for combat themes.

Looking back to dueling, the traditional form of pistols has drastically changed over the years and firearms themselves are an ever evolving and improving system. The show "future weapons" shows upcoming and soon to be released new firearms and counter firearms for the next generation of warfare.
(Discovery channel 2011) Future weapons

The show future weapons gives a good insight to the future of firearms (Discovery channel 2011)

Many changes to firearms in the future are very simple ones, more accuracy, lower recoil, cheaper materials, but ultimately, the only real breakthrough for firearms in the future is the progression to move onto laser weaponry over generic ballistics. (Gazeta M, 2008) invisible wars

This will be very relevant to my research as the evolution of firearms will lead to the next stages of dueling be it in games, movies or other media.

The future of ballistics: lasers (Rubenfeld V, 2005)

"Laser or quantum generator is a device that produces a narrow powerful beam of light by exciting atoms. The laser beam can seriously damage a variety of objects by heating the materials of the latter to high temperatures, disrupting the functions of sensitive components of military equipment, blinding personnel temporarily or permanently, and causing thermal burns of the skin." (Gazeta M, 2008) invisible wars

The biggest changing factor on the horizon: less lethal weapons (Friedmann J, 2008)

A new, upcoming, non lethal, riot weapon is the pain ray. This revolutionary non lethal device is designed to excite the water particles that are less than a millimetre into your skin, giving the sensation of being on fire but only damaging the tiniest amount of the body.
(Bonsor K,2010) The pain beam

Are these weapons soon to be seen in real wars? (Lucas G 1980)


This technology has always been seen as science fiction, dating back to the original sci fi comics and movies such as star wars. but through modern technology, these weapons are soon to be commonplace.

"Officials say that the "non-lethal" weapon, called active-denial technology, doesn't cause lasting damage to the people hit by it."(Bonsor K,2010) The pain beam

This is definitely one of the most noteworthy parts of my research, health and safety for both sports has increased as well as actual warfare with less lethal weaponry.

Less lethal weaponry is usually seen in riot control, but its soon to become more available in a combat zone (Ireland news team 2011)

"Among the more fascinating military technical developments today are nonlethal weapons: "sticky foam" that entangles and incapacitates intruders, oddly named chemical agents like "cadavercine" with evil odors, dazzling strobe lights, nausea-inducing acoustic beams, super-acids that eat holes in tires, and even pheromones that render areas too revolting to occupy by virtue of the vermin they attract."

(Alexander J 1999) non-lethal weapons in modern warfare

Fitting with both the topic of duel and the ongoing research into less lethal weaponry, batman constantly fights duels with his villains as well as being a strong advocate of less lethal combat in the upcoming new batman film. (Brown T, 2011)

The vast majority of films nowadays feature a prolonged duel between the antagonist and the protagonist, these duels can last as long as the whole film in a battle of wits or a short climactic battle at the end of the film. The batman franchise is a series well renown for one on one battles and the upcoming dark Knight rises film features an antagonist named "Bane" the name itself meaning his arch nemesis for the duel.
(Schaefer S, 2011) The Dark Knight Rises

The next step of warfare, remote drones (Vardoulakis, G  2011)

An increasingly advanced technology that's uses are soon to overtake the roles of manned aircraft and vehicles are military robots. The new MQ-8B Fire Scout is a remote controlled combat helicopter, due to enter service by 2013 as a way of lowering the chances of soldiers being killed.

(Vardoulakis, G ) US military adds armed robotic helicopters to fleet

"This capability shortens the kill chain and lessens the need to put our soldiers in harm’s way,”

(Vardoulakis, G 2011) US military adds armed robotic helicopters to fleet

Is this the new face of soldiers we will see on the news? (wikimedia 2011)

Or is this? (Disney Pixar 2008)



The less human interaction in war, the better, for obvious health reasons, and governments around the world are going to be using this philosophy to a greater extend very soon. (Activist 2011) 6 technologies to de-humanise war  A lot of media in the present show robots as the natural successors to humans for wars in films such as WALL-E. (Disney Pixar 2008) Wall E

My research into the horizon of dueling has left me to believe that as war is a grander sense of dueling, new technology will have a drastic impact on the mortality rate in future wars. combined with the ever growing robotic technology and miniaturising of machines, Dueling will have less and less human interaction on the horizon.